He makes adding favorite stops fairly confusing – so you’ve got him there.

If you add the ability to filter by bus numbers/favorites you’ll get a wave of purchases.

Another sweet feature is the ability to search your contacts with addresses and pick one. Your app would then geocode that address and search for buses around THERE telling you how to get somewhere you want to go (but are not at) by bus. A step towards a mobile trip planner that wouldn’t require as much effort.